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HARLEY-DAVIDSON® LET’S RIDE CHALLENGE™ RIDE FOR HEROES KICKS OFF MARCH 28

Mar. 31 2025 Events By Riding High Harley-Davidson®

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MILWAUKEE (March 28, 2025) – Harley-Davidson is excited to announce the 2025 Let’s Ride Challenge™ – Ride for Heroes, a heartfelt tribute to military members, veterans, and first responders who dedicate themselves to protecting and serving our communities. This year, Harley-Davidson invites riders across the country to ride with purpose. By logging miles and connecting with authorized Harley-Davidson® dealerships, every ride makes a statement of gratitude. 

Every mile matters, as each one brings us closer to a $1 million donation supporting the heroes who stand by us every day. This is more than just a ride; it’s the biggest and most ambitious challenge Harley-Davidson has ever launched, rooted in unity, respect, and the power of the open road. As riders accumulate miles, they’ll also have the chance to win one of five brand-new Harley-Davidson® motorcycles. The Let’s Ride Challenge™ – Ride for Heroes runs from March 28 to October 31, 2025.

“Harley-Davidson owners live to ride—for freedom and adventure—but they also ride with heart,” said Theo Keetell, Harley-Davidson Vice President of Marketing. “The Let’s Ride Challenge – Ride for Heroes is about hitting the open road with purpose. It’s a meaningful way for riders to support the communities that serve us all, simply by doing what they already love: riding Harley-Davidson motorcycles. It embodies our 2025 campaign: Our Road. Our Rules. Let’s Ride.” 

The organizations supported by the Let’s Ride Challenge – Ride for Heroes include: 1 Soldier 1 Dog 1 Team, American Legion Riders, Combat Veterans Motorcycle Association®, Hanks for Our Troops, Motorcycle Missions, National Association of Buffalo Soldiers and Troopers™, Rolling Thunder®, Wounded Warrior Project®, and Veterans of Foreign Wars. U.S. residents with a Harley-Davidson VIN are invited to participate. Contestants are not required to be members of the Harley Owners Group® (H.O.G.®). However, H.O.G.® members have the opportunity to earn exclusive rewards for each mile they ride, including a $5,000 bonus if they win one of the five new 2025 Harley-Davidson® motorcycles. Additionally, those who join H.O.G.® between March 28 and April 30 using a dealer referral code will receive an extra 1,000 bonus points.

To enter the Let’s Ride Challenge, visit any authorized Harley-Davidson® dealership, scan the in-store QR code for the 2025 Let’s Ride Challenge – Ride for Heroes, and enter your registration information, including your motorcycle VIN. A dealer representative will validate your mileage. The more you ride, visit dealerships to update your mileage, and collect keywords from March 28 to October 31, 2025, the higher your Rev Score. The highest Rev Score in each of the five tiers will win a 2025 Harley-Davidson® motorcycle.

A Harley-Davidson motorcycle will be awarded to the top rider in each of five tiers:

  • Silver Tier:  2025 Harley-Davidson® Nightster® model
  • Gold Tier:  2025 Harley-Davidson® Street Bob® model
  • Platinum Tier:  2025 Harley-Davidson® Fat Boy® model
  • Diamond Tier:  2025 Harley-Davidson® Street Glide® model
  • Black and Orange Tier:  2025 Harley-Davidson® CVO™ Road Glide® model

Special rewards can be earned by reaching Let’s Ride Challenge™ Ride for Heroes milestones.

Go to H-Dletsride.com for more contest details and complete rules*. Then visit an authorized Harley-Davidson dealership and start riding!

*NO PURCHASE/PAYMENT NEC. THIS IS A CONTEST OF SKILL. Offered only to Harley-Davidson riders, above age of majority & legal US/DC res (excludes HI). Other elig restrs apply. Contest starts on 3/28/2025 at 8 AM EST & ends 10/31/2025 at 11:59 PM EST. You must have smartphone/mobile device capable of scanning QR Codes to register (one time only) & obtain periodic mileage validations at a participating Harley-Davidson® dealership to compete. DATA RATES MAY APPLY. MAY NOT BE AVAIL IN ALL AREAS OR ON ALL DEVICES. Contestants are scored based on combination of miles ridden & dealer engagement credits. Results will be tabulated & winners will be determined no later than 12/31/2025. Prizes:  Black & Orange Tier GP Motorcycle (1): 2025 H-D® CVO™ Road Glide®*. ARV: $50,999. Diamond Tier GP Motorcycle (1): 2025 H-D® Street Glide®*. ARV: $29,949. Platinum GP Motorcycle (1): 2025 H-D® Fat Boy®*. ARV: $23,249. Gold Tier GP Motorcycle (1): 2025 H-D® Street Bob®*. ARV: $17,849. Silver Tier GP Motorcycle (1): 2025 H-D® Nightster®*. ARV: $9,999. *GP Motorcycle winners who are eligible and active Harley Owners Group® or Passenger members prior to 10/31/2025 only will also receive $5,000 check, which will increase their prize ARV by $5,000. This is only awarded to elig Harley Owners Group® mbrs. Limit 1 GP Motorcycle/person. Each Motorcycle Prize winner must pay tag/title/dealer & fees prior to claiming Motorcycle Prize & are resp for all other taxes/costs not stated above. Other restrs apply. For full rules (incl partic dealerships, registration/mileage validation steps, contest scoring, eligibility, winner determination & prizes) & Winners' List (avail no later than 12/31/2025), visit h-dletsride.com. Sponsor/Operator: Mighty Loud, Inc. All rights reserved. Void where prohibited. Donations made to military, veteran and first responder organizations will not affect your participation in this challenge.